ModCloth is gettin' it right!

One thing I've noticed (while looking for bridesmaids' dresses) is that hardly any websites actually organize their dress selection. I know this seems extremely mundane, but many know exactly what they want and do not want to look through twenty pages to find it!
For instance, on Pinterest many women have a wedding inspiration board and will post dresses and other items according to...COLOR! So why would a company with thousands of different dresses not organize their selection according to color?
As well, many women prefer a certain fabric such as silky lace or dreamy chiffon and the color is not as important to them. ModCloth is one of the only companies that I believe has done something right. First of all, they have organized by color...

ModCloth also has a vintage wedding style selection too.
You can also search by designer, length of dress, size, price, and even what type of dress:

As women begin looking to more casual dresses for their bridesmaids, I think ModCloth will become a huge supplier. They recognize not just one need from the consumer, but multiple needs, making it a memorable shopping experience.